Google AdWords
for Real Estate Agencies
Cost-effective Pay-Per-Click advertising for real estate agents
Advertise your estate agent business on Google AdWords and reach hundreds of millions of users world-wide just when they are searching for property in your area! And what’s best, you only pay for the clicks you get to your property website.
Google AdWords is the Pay-Per-Click Advertising market leader, with a vast world-wide coverage, including 75% of the UK search market and 80% of Internet users in the United States.
As officially certified Google AdWords Professionals specialising in the real estate sector, we have helped countless estate agents get real results from their Pay-Per-Click marketing. Our staff at Touchdown Pay-Per-Click Management has the training and expertise necessary to make sure you get a superb return on investment from your estate agency’s AdWords advertising campaign.
Fill in our Quick Enquiry Form and we’ll contact you to discuss the best Pay-Per-Click advertising solution for your estate agent business.
With Google AdWords, you can:
Reach a wide – yet targeted – online audience
Advertise your real estate services to the whole world, or target a more specific market by concentrating your budget on national search engines like google.co.uk. In certain countries you can also select specific cities to target. For maximum exposure, you can also choose to have your estate agent PPC ads appear on partner websites belonging to the Google Network, such as AOL, Lycos, Netscape, Ask.com and HowStuffWorks.com.
Be visible to people looking for property in your area
Your Pay-Per-Click ads will be prominently displayed next to search engine results for your targeted keywords. Because your Google AdWords keywords are carefully selected according to what people looking for property in your area typically type in, your estate agent business is highly visible to the very people looking for your services.
Advertise to potential customers even when they’re not searching
Google AdWords can also feature your Pay-Per-Click ads on affiliated general websites that have content related to your real estate keywords. In this way, you reach an interested audience even when they are not actively searching for you.
Precisely target your PPC advertising
By bidding on an expertly-selected group of keywords, highly relevant to your property market, you can home right in on your target audience and get maximum benefit from your estate agency’s advertising budget.
Decide what you want to pay for your PPC ads
What you pay per click depends on how popular your keywords are with other advertisers, and you can have your Google AdWords ads displayed more prominently by outbidding your competitors if necessary. On the other hand, we can also help you identify overlooked keywords that you can capitalise on at a much lower cost.
With Google AdWords, you set your own maximum cost-per-click, as well as your monthly budget so that you have total control on how you spend your money.
Get rewarded for PPC ad performance
Google AdWords automatically bumps up the ranking of your estate agency’s Pay-Per-Click ads when they perform well. This means that you can end up paying less than your competitors for a better ad ranking simply because your PPC ads are clicked more often.
Track campaign performance with detailed reports
With Google AdWords, we can give you detailed customisable reports that will allow you to gauge the performance of your Pay-Per-Click campaign right down to your individual keywords.
Tweak your Pay-Per-Click campaign to maximise your ROI
Once your PPC campaign is underway, it is vital to continuously monitor and analyze its performance. By merging your AdWords reports with traffic data from your website, our staff at Touchdown Pay Per Click Management can track conversions from clicks to online property enquiries and leads. We then use this information to fine-tune your Pay-Per-Click strategy, improving on what works and discarding under-performing keywords, adverts etc., so that you obtain the best results from your investment.
Just as with any other form of advertising, it takes know-how and experience to get the best results. Trust your real estate Pay-Per-Click campaigns to our qualified Google AdWords Professionals and get the best ROI from your real estate AdWords campaign. It could even mean the difference between a flop and an outstanding success.
Attracting thousands of pre-qualified potential clients to your website has never been easier! Just fill in the Quick Enquiry Form on this page.
Testimonials
“ Touchdown Pay-Per-Click Management have proved to us that search engine marketing really works! Our campaign brought us an excellent ROI right from the start, and results have gotten even better since then, thanks to your staff’s dedication. "
- Amira
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