Pay-Per-Click Services for
Estate Agents
At Touchdown Pay-Per-Click Management, we offer a comprehensive range of Pay-Per-Click services specifically aimed at estate agents who want to get more leads from their property websites.
Our qualified, professional staff has amassed a wealth of experience – and an excellent track record – in search engine marketing and advertising for real estate agents. This puts us in an excellent position to provide you with a complete campaign management solution for your estate agency’s Pay-Per-Click advertising - from the initial study, crucial keyword research and PPC account setup, to the day-to-day monitoring and bid management that is vital to the success of your campaign.
Our Pay-Per-Click services are designed to let you make the most of your PPC advertising budget and free up your time so you can focus on what you do best as an estate agent – converting your leads into property sales. Fill in the Quick Enquiry Form and one of our staff will contact you to discuss the best solution for your estate agency’s online advertising.
Our estate agent Pay-Per-Click services – Typical campaign lifecycle
At Touchdown Pay-Per-Click Management, our staff provides you with the same professional attention and customer service, no matter how large or small your estate agent PPC campaign is. Here is an outline of the main steps we follow to ensure the maximum success of a typical campaign:
- First, we analyse your specific requirements. This means we take into consideration various factors, such as the nature of the property market you operate in as an estate agent, the type of people you are targeting, your current online marketing strategy (if any), and also your marketing goals and expectations. In this way we can determine whether PPC advertising is actually suitable for your estate agency’s marketing needs.
- Once we decide to go ahead with your campaign, we begin to plan out a PPC advertising strategy tailored for your estate agency. We use professional software tools and detailed search engine statistics to select highly-relevant real estate keywords for you to target. Your keywords are carefully chosen for their potential to give you the best results for the lowest cost per click.
- While we are identifying your keywords, we decide on the best search engine/s on which to run your estate agent PPC advertising campaign. This decision is based on several considerations, including your budget, cost-per-click for your keywords and the kind of people who you are targeting.
- With an understanding of the real estate business in general and of your property market in particular, our copywriters write search engine adverts designed to appeal to people looking for the kind of property in your portfolio. It is very important that your PPC ads attract people who are highly likely to become your clients, and at the same time discourage costly clicks from those not in the market for your services.
- The pages of your property website that people go to when they click on your PPC ads are as important as any other aspect of your campaign. We examine these ‘landing pages’ to make sure that they are highly effective in converting clicks to enquiries and leads, and we give you any necessary advice on optimising them – or even do the job ourselves.
- Once we set up your Pay-Per-Click account, our professional staff continuously monitors the performance of your estate agency’s campaign and optimises your PPC strategy to achieve even better results, adapting to, and taking advantage of changing Internet marketing circumstances.
- Throughout your campaign, we keep you informed on the results of your PPC advertising, with detailed reporting that evaluates performance down to the keyword level. This allows you to follow your campaign closely and take part in the ongoing decision-making.
- We combine your property website data with the performance reports for your PPC campaign, to efficiently track conversions from clicks to actual enquiries or leads. In this way, we can further optimise your real estate advertising campaign strategy not just for maximum high-potential clicks, but for maximum tangible results
Kindly fill in the Quick Enquiry Form on this page and we’ll be happy to study your estate agency’s particular situation and explain further how our Pay-Per-Click advertising management services can give a real boost to your online marketing.
Testimonials
“ Touchdown Pay-Per-Click Management have proved to us that search engine marketing really works! Our campaign brought us an excellent ROI right from the start, and results have gotten even better since then, thanks to your staff’s dedication. "
- Amira
CaZa Beach - La Lucia's finest bed and breakfast